Serena enters a new chapter
AI House Brasil
The cafe that became a technology hub now becomes AI House Brasil.
After 12 months hosting founders, executives, universities and leading technology companies, AI House Brasil takes on a more ambitious role: to find, incubate and accelerate AI-first startups with support from the market's most relevant companies and brands.
The residency
AI House Brasil is the residency to find, incubate and accelerate AI-first startups.
In September, up to 15 companies may be selected for a 3 to 6 month journey with mentorship, market access, credits, content and strategic connections. The thesis is to bring to Sao Paulo the ambience, references and speed that NewHack accesses in Silicon Valley.
See how the program worksThe story
Serena became a meeting point. AI House Brasil turns that movement into infrastructure.
In 12 months, Serena brought together founders, executives, universities and major technology companies. AI House Brasil turns that circulation into a permanent residency for artificial intelligence.
More than 80 events and 8,000 unique visitors made Serena a recognized space among founders, tech leaders and the technology community.
AI became a priority for capital, corporate strategy, public policy and regulation. This speed requires proximity.
AI House Brasil brings founders, capital, companies, content and public debate into one continuous environment.
Who has already been part of Serena's story
Tech leaders, founders and major companies already circulate through Serena as part of the entrepreneurship ecosystem.
NVIDIA
Google
Notion
Cursor
OpenAIWhy AI House Brasil needs to exist
Four signals make AI House Brasil necessary now.
Brazil should not simply watch the global AI race. It needs an environment where founders, large companies, investors, universities and future-shapers meet with frequency, clarity and consequence.
Context
The project is a natural continuation of community, public debate and early-stage investment experience.
What already exists
Serena has already become a gravitational field for technology and entrepreneurship.
In one year, the cafe hosted more than 80 events, more than 8,000 unique people and initiatives with NVIDIA, Google, Endeavor, Oracle, Notion, AWS and Cursor. Now, this community traction becomes permanent infrastructure for AI.
Read the SP Diario articleAI House Brasil
A classic space redesigned to create belonging, ambience and future.
More than 400 m² in a strategic location in Sao Paulo.
- Brigadeiro Luis Antonio, 4917
- Close to leading universities and Ibirapuera Park
- Fast connection to Avenida Paulista, Itaim and Faria Lima
- Near the main technology, innovation and capital hubs
- Workstations, community areas, meeting rooms and auditorium
- Sky Capsule and Monking podcast studio for content and conversations
Events and gatherings
AI House Brasil already gathers the community building the future of AI.
Before the first cohort, the space already hosts conversations with founders, technology leaders, companies and ecosystem references.
Sky Capsule + media
The capsule is AI House Brasil's technology signature: meetings, recording and brand presence.
Imported from China, the Sky Capsule fits up to 8 people and works as a meeting room, recording space and experience point. Together with Monking's autonomous podcast studio, it turns debates, mentorships and meetings into AI-edited content.
Monking Play Studio
AI House Brasil has a 100% autonomous studio to turn conversations into content.
Monking Play operates recording, capture and editing using artificial intelligence. This allows mentorships, panels, interviews, regulation debates and strategic meetings to become content with speed, consistency and professional quality.
Ambience thesis
Find the best AI projects before the market sees them.
Program
A focused residency to find and accelerate AI projects.
Meet NewHack
An ecosystem supporting early-stage entrepreneurs.
With 15,000 entrepreneurs in the community, acceleration programs, founder immersions, international experiences, projects with large companies and investment through Entrypoint, NewHack creates density before, during and after the AI House Brasil residency.
Powered by NewHack
AI House Brasil is born from a living founder ecosystem.
NewHack supports early-stage entrepreneurs through community, acceleration, founder immersions, international experiences, open innovation and access to capital. AI House Brasil is the physical extension of this ecosystem for AI-first startups.
Meet NewHackEntrypoint
Capital, portfolio building and proximity to the earliest stage.
Entrypoint works with founders at the beginning of the journey, supporting product, ICP, go-to-market, customers, business model and preparation for the next round. It is the investment and execution layer that helps turn a thesis into an investable company.
See Entrypoint
For brands and verticals
Be one of the brands helping position Brazil in AI.
AI House Brasil brings founders, companies, capital and public debate into the same thesis: creating in Brazil the density required to form, accelerate and project AI-first startups.
FAQ
Before the first cohort.
Who is AI House Brasil for?
Early-stage founders and teams building AI-first products, infrastructure, agents, applied AI solutions or new AI-native workflows.
When does the first cohort start?
The official launch is planned for August. The first founders start inhabiting the space in September.
How do brands and verticals participate?
By joining the ecosystem around founders, content, technical conversations, market access and real AI adoption challenges.
Where is AI House Brasil?
Brigadeiro Luis Antonio, 4917, close to Ibirapuera Park, Avenida Paulista, Itaim, Faria Lima and leading universities.
Join the movement
Belong to the community shaping Brazil's AI future.
Founder applications open soon. Join the list to be notified when the first cohort starts accepting applications. Brands and verticals can become part of the ecosystem helping position Brazil in AI.
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